![]() Look in your analytics and Google Search Console data for organic traffic to your landing page for a particular keyword. There may be times when you don’t have enough historical data to know if your site is seeing an expected change in visits, or if something unusual has happened, maybe in the world at large. Augment Your Google Analyticsĭo you ever notice a big shift in your website analytics data and wonder what’s going on? Watch for competing trends and update your content accordingly. So plan to check #GoogleTrends regularly. Searchers change terms and adapt their searches faster than you might think. So plan to check Google Trends regularly. Searchers change terms and adapt their searches faster than you (or your boss) might think. A month later, Google Ads had already overtaken Google AdWords in relative search volume - which the trend chart shows: Language changes can happen quickly. Sometimes trends swing quickly and permanently.įor instance, Google AdWords rebranded to Google Ads in July 2018. What we really do is provide great consulting services for “search marketing” (SEO, PPC, content, and social), but we do not do email or CRO or reputation management or PR and so on. (click to enlarge)īy the way, “digital marketing” no longer fits our services as it’s become a very broad term. Trends let you visualize swings in word usage. So we updated our site to reflect how people were searching for our services. Several years ago, Google Trends confirmed that “internet marketing” was declining as a search term. How can you make sure your content reflects these changes?Ĭase in point: We used to call ourselves an “internet marketing” company. Language and search behavior change over time. So use Google Trends to help find keyword ideas for unique content by region. But we know it’s important to speak the language of our customers. ![]() It’s likely because their data is based on nationwide searches. You might wonder why the other keyword tools didn’t show any meaningful data for the alternative search terms. Which of those two images would you rather use to make a case for your keyword and content recommendations? And in places like Montana and Illinois, you’ll want to talk about truck topper, too. So if your website targets the Pacific Northwest, you’ll want to include truck canopy. Google Trends can show terminology differences between regions. You can look at the chart by subregion to see this clearly. ![]() That’s because people in different regions search for different terms. (click to enlarge)Īs a result, you might be tempted to just write about truck caps and camper shells, and leave it at that.ĭon’t stop there! If you enter all of the keyword suggestions you find into Google Trends, you’ll see a bigger picture. Data from SEMrush provides a good starting place but may not give the full story. However, there’s little or no information for these variations in a standard keyword tool. You can also see a few alternative terms. Looking these terms up in SEMrush provides keyword volume data and difficulty scores for the queries. Sometimes that’s true, but sometimes it’s not.Īs an example, what should you call something to put on the bed of a truck? If you’re on the East Coast, you’re likely to use the term “truck cap” or “camper shell.” Or it may look like the search volume is too low for you to worry about some keyword candidates. Your keyword research tool may not show differences in terms across a region or a country. Here, I’ll show you five ways to use Google Trends to make enlightened SEO keyword choices. It gives relative search volume data - helping you choose between close alternatives, discover regional preferences and more. This surprisingly flexible and free tool can shed light on your keyword research. So you may be left in the dark, just guessing.Įnter Google Trends. And they may ignore regional differences altogether. Many keyword tools lump variations together, like singulars and plurals. But when you write a webpage or design an ad, you still need to know which words to use that will do the best job conveying your concepts to searchers. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. You need to select phrases worth targeting. Keyword research tools are useful - until they don’t have enough data for your keywords.
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